Top performing co-ops always have at least one thing in common. They pay attention to what matters to their members. Touchstone Energy's robust Cooperative Performance and Research portfolio provides cooperatives a distinct competitive advantage.
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Latest Research Findings
68 percent of members would be enticed to go to co-op’s annual meeting if they received a | A 2024 survey shows that 70 percent of residential members use Facebook, making this social media platform the most popular regardless of age. | 74 percent of members would like to receive information from their local electric cooperative on how they can prepare for a natural disaster. |
| 2023 Online Focus Group New Members | 2024 National Survey on the Cooperative Difference | 2022 Online Focus Group Natural Disaster Responses and Risk Mitigation |
Email is the preferred way to receive information about a rate change say 60 percent of members surveyed. | 77 percent of members who currently do not have residential solar are somewhat to very interested in having residential solar. | 61 percent of young adult members would like their cooperative getting involved in the community by offering energy efficiency programs.” |
| 2024 National Survey on the Cooperative Difference | 2023 Online Focus Group Residential Solar: Owner and Nonowner Perceptions | 2023 Online Focus Group Young Adult Members |
