Top performing co-ops always have at least one thing in common. They pay attention to what matters to their members. Touchstone Energy's robust Cooperative Performance and Research portfolio provides cooperatives a distinct competitive advantage.

Latest Research Findings
63 percent of members would like to attend a member appreciation day with their family if their co-op offered or sponsored an event. | A 2024 survey shows that 70 percent of residential members use Facebook, making this social media platform the most popular regardless of age. | 64 percent of members moderately or strongly agree that they understand their electric rate and pricing structure. |
2024 Online Focus Group Young Families | 2024 National Survey on the Cooperative Difference | 2025 Online Focus Group Electricity Demand and Billing |
Email is the preferred way to receive information about a rate change say 60 percent of members surveyed. | 79 percent of members state that they would prefer to be contacted by their local electric co-op about an unplanned power outage by text message. | 61 percent of young adult members would like their cooperative getting involved in the community by offering energy efficiency programs.” |
2024 National Survey on the Cooperative Difference | 2025 Online Focus Group Outage Communications | 2023 Online Focus Group Young Adult Members |