Top performing co-ops always have at least one thing in common. They pay attention to what matters to their members. Touchstone Energy's robust Cooperative Performance and Research portfolio provides cooperatives a distinct competitive advantage.
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Latest Research Findings
63 percent of members would like to attend a member appreciation day with their family if their co-op offered or sponsored an event. | 74 percent of members trust their local electric co-op to be an objective and reliable source on energy efficiency. | 64 percent of members moderately or strongly agree that they understand their electric rate and pricing structure. |
2024 Online Focus Group Young Families | 2025 Online Focus Group Home Energy Efficiency | 2025 Online Focus Group Electricity Demand and Billing |
Cost savings are the motivating factor for 87 percent of members to make their home energy-efficient. | 79 percent of members state that they would prefer to be contacted by their local electric co-op about an unplanned power outage by text message. | 61 percent of young adult members would like their cooperative getting involved in the community by offering energy efficiency programs. |
2025 Online Focus Group Home Energy Efficiency | 2025 Online Focus Group Outage Communications | 2023 Online Focus Group Young Adult Members |